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The Equivalency Engine converts raw numbers like “12.4 kg CO2e” into relatable, everyday comparisons that resonate with consumers. Think of it as Uber-style communication for sustainability data.

How it works

Every calculation result can include an equivalency field that automatically translates the score into one or more human-friendly comparisons.
Response:

Equivalency categories

Localization

Equivalencies support multiple locales. Pass the locale parameter to receive culturally relevant comparisons:
Dutch response: "10 wasbeurten" instead of "10 washes".

Savings equivalencies

When comparing products or running scenarios, the engine also generates savings equivalencies:

Personalization

For logged-in customers, the engine can generate personalized messages:

Use cases

  • Product detail pages: Show relatable impact alongside the price
  • Shopping cart: Display cumulative cart impact in everyday terms
  • Order confirmation: Reinforce the customer’s positive choice
  • Marketing: Generate shareable impact statements